Mumbai metro branding of Odisha Tourism to promote tourist destination

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Mumbai metro will get to know about the popular tourist destination of Orissa. The metro trains covered with beautiful promotional wraps highlighting some of the major tourist places of the state.

Tourism director Nitin Jawale said, “In order to promote tourist destination of the state we are letting no stone unturned. We have approached Mumbai Railway and they have agreed to our proposal to promote Orissa. As of now Mumbai Metro 1 running in line number one from Ghatkopar to Versova have wraps promoting Orissa tourism.”

In two phases, the promotional wraps will be changed. In the first phase the posters promotes places like Koraput, Chilika, Konark, Hirakud Dam, Mangalajodi, Buddhist tourist attraction like Ratnagiri, Lalitgiri, Udaygiri, Dahuli, popular dance forms of Orissa and Rath Jatra.

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Around one crore has been invested under this project where outside of the train body is covered with big poster wraps, while interior of metro coaches is also branding with attractive hoardings.

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