Now you can buy your favourite Berhampuri patta, the Most famous sari from Silk City online at www.weavercoop.com. sub-collector (Berhampur) N P Kalyan on Saturday inaugurated The website. “On National Handloom Day Weavers on August 6, weavers had told us about the problems they face while marketing their products. So, we developed this website to provide a global flatform to them,” said the sub-collector.
Weavers are upbeat about the e-commerce site. “The marketing of the sari is likely to get a boost with the launching of the website,” said T Gopi, president of All Odisha Devanga Mahasangha, a state-level organisation of traditional weavers.
The Berhampuri patta is unique for its typical Odissi style of weaving and ‘phoda kumbha’. “It originated some 200 years ago and historians say that it was being exported to the South-East Asian countries. It is also used to adorn the deities in the Jagannath Temple, Puri,” said a weaver.
The sari and the ‘joda’ – the patta meant for men – have got the Geographical Indication (GI) tag from the Centre. GI is a sign used on goods that have a specific geographical origin and possess qualities and reputation that are essentially attributable to their place of origin. The tag accords legal protection to prevent unauthorized use by others.
Most of these products are sold through cooperative societies and Boyanika. There are three weavers’ cooperative societies in the town. They sell products worth Rs 1.50 crore to Rs 2 crore annually. “We are expecting to get orders online now,” said secretary of Berhampur Silk Weavers’ Cooperative Society K Appa Rao.