Odia Film actor Sabyasachi Mishra has been chosen as the Brand Ambassador in the State of Odisha for the Cause of Cricket for the Blind. As the 2nd T20 World Cup Cricket for the Blind 2017 kicks off on January 29, 2017 to a grand inauguration in New Delhi.
The association is said to be not just limited to the upcoming World Cup, but a long term association between CABI, CAVI, and Sabyasachi wherein the concentration will be on the Search and Uplift of the deserved in their areas of Talents in the State of Odisha and give them a nationwide exposure. It is noted that the city of Bhubaneshwar will play host to the Qualifier Match between India and New Zealand on February 7, 2017.
Signifying the importance of the association, Sabyasachi Mishra said “I am extremely happy to assume responsibilities as the Brand Ambassador for the cause of Cricket for Blind in Odisha. As the brand ambassador my immediate responsibility will be to take the 2nd T20 World Cup for the Blind to the Masses, thereafter in continued endeavour I will look to enhance awareness on the opportunities this format of sport beholds and help create cricketing talents for blind cricket in the state of Odisha by working closely with CAVI and CABI”.